Bloomerang CRM Review: A Comprehensive Guide

If you’re looking for a CRM solution for your non-profit organization, Bloomerang CRM might just be the perfect fit for you. Bloomerang is a cloud-based software that is tailored for non-profits to help them manage donors, donations, and engagement. In this review, we will take a closer look at Bloomerang CRM, its features, pricing, and benefits to help you decide if it’s the right tool for your organization.

What is Bloomerang CRM?

Bloomerang CRM is a cloud-based software that is designed to help non-profits manage their donor relationships, donations, and communication. The software was created by Jay Love and his team with the aim of providing non-profits with a user-friendly tool that helps them engage with their donors, increase their giving and retention rates, and ultimately boost their fundraising efforts.

Features of Bloomerang CRM

Bloomerang CRM comes packed with numerous features that make it an excellent tool for non-profits. Some of the notable features include:

Donor Management

Bloomerang CRM allows non-profits to keep track of their donors’ information, including their contact details, giving history, and communication preferences. This information helps organizations personalize their communications and engagement with their donors, leading to stronger relationships and higher giving rates.

Donation Tracking

The software allows non-profits to track all their donations, including online donations, checks, and cash. This feature helps organizations monitor their fundraising efforts, identify trends, and forecast their revenue.

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Engagement Scoring

Bloomerang CRM uses engagement scoring to help non-profits identify their most engaged donors and prioritize them for personalized outreach. This feature considers various metrics, including the frequency of donations, event attendance, and email open rates, among others.

Email Marketing

Bloomerang CRM allows non-profits to create and schedule email campaigns to communicate with their donors. The software comes with numerous templates and allows organizations to track email open rates, click-through rates, and other metrics to help optimize their campaigns.

Pricing of Bloomerang CRM

Bloomerang CRM offers two pricing plans: Essentials and Growth. The Essentials plan is designed for small non-profits and costs $99 per month. This plan includes donor management, donation tracking, email marketing, and other essential features. The Growth plan, on the other hand, is designed for larger non-profits and costs $199 per month. This plan includes all the features of the Essentials plan, plus advanced reporting, custom fields, and API access, among others.

Benefits of Bloomerang CRM

Bloomerang CRM offers numerous benefits to non-profits, including:

Improved Donor Management

Bloomerang CRM helps non-profits manage their donors more efficiently, allowing them to personalize their communication and engagement with their donors. This leads to stronger relationships and higher giving rates.

Increased Productivity

Bloomerang CRM automates several tasks, including donation tracking, email marketing, and reporting. This frees up time, allowing non-profits to focus on their core activities and achieve their fundraising goals more efficiently.

Enhanced Reporting

Bloomerang CRM provides non-profits with insightful reporting, allowing them to monitor their fundraising efforts and identify trends. This information helps organizations make informed decisions and optimize their fundraising strategies.

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Excellent Customer Support

Bloomerang CRM offers exceptional customer support to its users. Non-profits can access extensive online resources, including tutorials, webinars, and FAQs. They can also contact the Bloomerang support team via phone or email for personalized assistance.

Conclusion

In conclusion, Bloomerang CRM is an excellent tool for non-profits looking to manage their donors, donations, and engagement more efficiently. The software comes packed with numerous features, including donor management, donation tracking, engagement scoring, and email marketing. Additionally, the tool offers numerous benefits, including improved donor management, increased productivity, enhanced reporting, and excellent customer support. If you’re looking for a CRM solution for your non-profit, Bloomerang CRM is definitely worth considering.

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